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The story of the Ferrari Pinin – Pininfarina s 50th Birthday present to itself

Few styling houses have such a long and distinguished history as Pininfarina, and none has a closer association with Ferrari. So when Pininfarina bosses decided to produce a concept car to mark their company’s 50th birthday in 1980, it had to be something extraordinary, and it had to be a Ferrari. The Ferrari Pinin – named after founder Battista ‘Pinin’ Farina – was that car. It was Sergio Pininfarina, Battista’s son and by then head of the company, who dreamed of creating a Ferrari-badged rival to the new wave of high-performance high-prestige saloons, which included the Aston Martin Lagonda, Mercedes 450 SEL 6.9 and, most of all, the Maserati Quattroporte, whose third generation had been designed by arch rival Giorgetto Giugiaro’s Italdesign. 

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