The Drinks Business
20 January 2021 By Phoebe French
Hampshire winery Coates & Seely has partnered with the newly-launched sales and marketing platform Glass Hall Full.
The Glass Half Full team
Coates & Seely is one of the five members of the new platform, alongside Italian brewery Menabrea, pickle juice producer The Pickle House, canned drinks brand Punchy and eco-friendly vodka label Sapling.
Launched on Monday, the platform was devised in London during the first lockdown to support small- and medium-sized drinks brands focusing on five key areas: on-trade sales, off-trade sales, marketing, partnerships and PR & communications.
Founder Tristram Coates, who also heads up sales at Coates & Seely, commented: “We’re incredibly excited to be launching GHF, a lockdown project that occupied the vast majority of my time last year. Too often I see young, high-quality drinks brands achieve limited growth as a consequence of being under-resourced, overworked and