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How the Air Jordan 1 Mid Became an Unlikely Hit

If ESPN’s Michael Jordan doc The Last Dance had a co-star, it was the Air Jordan 1, Michael’s signature Nike shoe. The Last Dance made them look good: Here was Michael lacing them up again in ‘98, lavishing them with nostalgic praise. And here was a procession of celebrities, from Nas to Justin Timberlake, eager to extol the shoe’s immortal virtues and attest to the lasting influence of this truly iconic sneaker. It was hard to watch the series without yearning for a pair of your own. If you wanted to be like Mike and cop some classic red-and-black Jordans, you could have jumped on the Foot Locker website and, with the click of a few buttons, scored a pair for yourself for a little over a hundred bucks. But take a closer look: Those weren’t quite the Air Jordan 1 Retro High in the “Chicago” colorway that Jordan made famous on the court in Chicago Stadium. It turns out they were a different sneaker entirely: The Jordan 1 Mid Chicago Toe, a new, low-cost version of

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