Creator+, Founded By Crackle And YouTube Vets, Raises $12 Million To Turn Influencers Into Movie Stars
A startup founded by two digital video veterans called
Creator+ has raised $12 million from venture capitalists and top creators alike in its stated bid to spin influencers into full-fledged movie stars.
Creator+ was founded by former
Crackle general manager and serial entrepreneur
Jonathan Shambroom (pictured above, left) and
Benjamin Grubbs (right), the former global head of top creator partnerships at
YouTube (and the founder of the
Next 10 Ventures creator fund, for which he still serves as lead and partner).
Creator+ will finance, produce, market, and distribute feature films headlined by influencers, and also offer merch and community-building components surrounding these releases on its owned-and-operated platform.