smaller and less potent incredibles bars. and tripp keber will continue to chase his empire. his slug fest lasted into the 12th round, but a late-night text message has kept him upright for another day. when did we get final word? my phone was dead. you sent it to my blackberry. when did this all take place? this morning. this morning? yeah, came in at 10:00. wow. we re back in production right now. group hug. jesus. the oil crisis is over. but, you know, listen, we re through the woods. that text i got last night was really the beginning of the next chapter. today we re going to gather as a team and conduct the als ice bucket challenge. who s doing the ice bucket challenge? heyo!
you can even drink the stuff. you can try lots of different kinds of edibles. we have chocolates. we have drinks. edibles work slower, hit harder, and last longer. old news to medical marijuana patients. but when edibles flooded the recreational market, millions of new customers started to gobble them up. now the demand is so high, manufacturers can t make them fast enough. it s a boom market, and a handful of companies are dominating the shelves. the foremost is dixie brands with their line of pot sodas, dixie elixirs. the man in charge has worked in everything from luxury rv resorts to night clubs. my name is tripp keber. this is a 30,000 square foot what we hope to be state of the art production facility. we re currently under production. i ve been a serial entrepreneur
that s decimated our inventory. if we don t get this machine turned back on in the next week or ten days, we ll start to run on a cash deficit. but the show must go on, and this act calls for the announcement of dixie one, their new low-dose soda. good morning, everybody. my name is tripp keber. i m the chief executive officer of dixie brands. most recently in the month of june, we launched dixie one, which is one product, one dose. when the only marijuana drinkables are highly potent, like scotch or vodka, dixie believes the future of cannabis looks more like beer. then it s off to a charity event. good to see you. what s going on? tonight we re celebrating a charity that focuses on catastrophic diseases for children. we re here raising moneys
guess what? we ve been challenged by team dixie for the als ice water challenge. my name is tripp keber. this is team dixie. today we ll respond to the als ice bucket challenge. today we challenge medicine man. today we challenge incredibles. tell them what we re doing. we want to thank the grew at dixie elixir for calling us out on the als ice bucket challenge. this is the incredibles team. let s do this. it was a memorable summer, the first summer for legal marijuana, and for the pot barons of the industry, it was the summer they survived. ahh! [ laughter ] [ applause ]
team. we re going to furloughing people. they re going to take a couple days of unpaid vacation. i was a little ashamed, to be perfectly honest. these are people that have given i m getting emotional, so we re going to stop. we have to have, you know, monday morning a plan. when is the oil done? we got a little bit left we can finish with bottling. i don t blame the state of colorado. i don t blame the regulatory agencies. again, this has never been done before. but i mean, this is a clear situation where maybe the left hand has no idea what the right hand is doing. i m talking about these regulatory agencies. with that, you know, created basically a crisis. no oil, no products, no money. it s been a very precarious few weeks. for tripp, the crisis is the stoppage in production. soon more regulations could jeopardize the entire industry.