Morning-News Battle Means CBS Saturday Trio Doesn t Get Weekends Off
Brian Steinberg, provided by
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This Saturday-morning news show is supposed to look like the ones that precede it Monday through Friday. It doesn’t.
Co-anchor Jeff Glor isn’t wearing a tie and his colleagues, Michelle Miller and Dana Jacobson, often join him in a weekend outing that seems cut from different cloth than the weekday version to which it is tied. Brian Applegate, executive producer of CBS This Morning: Saturday,” sees no need to stitch everything together.
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“What I really want to do is continue down the path of identifying this show as a unique broadcast that is unlike anything else at CBS News,’ says Applegate, in a recent interview. After years of being promoted lockstep on social media with the weekday program, he says, CBS News is set to launch a distinct social campaign for its Saturday effort.