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Suffolk Show organisers look to new income streams

Suffolk Show organisers are looking to diversify in the wake of the coronavirus pandemic - Credit: Archant Organisers of the Suffolk Show have had to tighten their belt following the collapse of events in the wake of the coronavirus crisis. With little to no income coming in other than from investments, and two successive shows cancelled, Ipswich-based farm charity Suffolk Agricultural Association (SAA) took the “difficult decision” to shed eight jobs in November 2020, slashing the workforce by 30%, trustees revealed in their report to members. Luckily, an insurance payout of nearly £691k cushioned the blow after the cancellation of the 2020 show, but trustees have also decided that to go ahead with a June 2021 show would be “reckless”.

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