'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many.
The re-imaginator: Freeman s Janet Dell
Janet Dell, new president & COO Freeman, talks about her first months in the job and shares her future vision and strategic thinking.
You spoke about the industry facing a ‘reinvention’ moment when you first took up the reins at Freeman last November. Is it evolution or, with the extra challenges provided by Covid, has a more radical approach been called for?
While this has been one of the most difficult times for our industry, one of the bright spots for me has been the resilience of our customers and our Freeman team. In the past 10 months, we have had to adapt our business to meet the current demands of our customers based on a constantly changing environment.