Taapsee Pannu s movie Thappad marketing wins big at the Spikes Asia Awards, 2021 ANI | Updated: Mar 09, 2021 17:54 IST
Mumbai (Maharashtra) [India], March 9 (ANI/NewsVoir): Movie Thappad , as much as it was a pathbreaking film cutting across gender and age groups, it also had a particularly utilitarian and impactful campaign which went a long way in creating conversations and interest around the film.
In times when women-centric films were being labelled niche and were categorized as only a section of audience , marketing of Thappad was designed around creating conversations on subject through engaging activities, ranging from vox pops, to celebrating violentine s day to urging censor board to add a disclaimer on scenes depicting domestic violence.
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