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Media agency stalwart Virginia Hollis has been contracted by the Times Media Group as a consultant to help drive the company’s advertising offering and improve the skills of its staff.
Hollis, former managing director of The MediaShop’s Sandton office, left The MediaShop late last year to forge her own company, Magnetic Direction. She serves as deputy chairman of the South African Audience Research Foundation.
“Virginia’s experience is perfectly aligned to support the culture of innovation at Times Media, allowing us to delve deeper into client strategies and deliver the most effective solutions to our advertisers. We are delighted to have engaged her as a consultant,” says Trevor Ormerod, general manager of advertising sales and strategic communications at Times Media.