donnell got a hot tip from his realtor try a new company she works, homeward, it s one of the growing group of rattle firms that provide buyers with all-cash offers strengthening their hands in competitive bidding wars the company buys the house and kyle would buy it back from them. what kind of advantage does that afford to the people coming in with all cash? it provides a good advantage. as we know in real estate, in the real estate industry, cash is king. reporter: especially as big investment firms are buying up inventory with all-cash offers just look at the latest trends on who s winning the housing tug of war in the third quarter of 2020, one in five homes were all-cash sales. a year later, it s more like one in three. in some cities it s been even more dramatic, like in columbus, ohio, the phoenix metro area, at the top of the list, atlanta s metro with nearly 70% of homes being sold for cash. is there a learning process? are some people spooked by the fact