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Content marketing agency Immedia launches martech platform Contrend July 21, 2021 9:59 Singapore and Australian-based content marketing agency Immedia has introduced Contrend, a martech platform which is powered by artificial intelligence and machine learning. The announcement: Following a year of double-digit (16%) growth in content marketing1 impacted by the pandemic’s digitisation of all industries, Singapore and Australia based content marketing agency Immedia has launched martech platform Contrend. The artificial-intelligence and machine learning (AI and ML) powered platform gives true insights on how content marketing campaigns are landing with audiences. “We cannot approach content strategy without the right technology lens because life is complicated, so naturally, our data footprint will be complicated too. Contrend is the first platform to address this pain point by interrogating content data in ways it never has before to go beyond a simplistic snapshot of an in

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