BTS, Travis Scott, and Saweetie Just Changed the Way We ll Be Eating for a Long Time cheatsheet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cheatsheet.com Daily Mail and Mail on Sunday newspapers.
Opinions expressed by
“Opportunities seem more valuable to us when their availability is limited.”
-Robert B. Cialdini
How did Coco Chanel turn Chanel no 5 into the best-selling perfume of all time?
In Robert Greene’s “The Laws of Human Nature,” he wrote that Chanel would slip bottles of the perfume “into the bags of her wealthiest and best-connected clients.”
Soon word of her fragrance spread like wildfire and women flocked to her store. She deliberately kept stock in short supply. This made it even more popular. Now it’s the best-selling perfume in history.
Scarcity drove up demand.
Today this may work even better than in Chanel’s time.
Travis Scott s McNugget Pillow Is v Expectation vs Reality
Travis Scott s McNugget Pillow Is an Expectation vs Reality Mood
Getty Images / Jerritt Clark / Highsnobiety
From day one, Travis Scott s McDonald s collab was covered with hype (and questions). Though the hugely successful collaboration ran from September 8 to October 4, 2020, La Flame and McDonald s stans are only just getting their hands on one of the most sought after pieces in the collection the Chicken McNugget cushion and it s proving to be a memeable tale of expectation vs reality.
“If you think I’m buying a $90 body pillow shaped like a McDonald’s chicken nugget ur absolutely right,” one Twitter user said at the time, while another wrote, “Never knew I needed a Cactus Jack chicken nugget body pillow until today.” That vibe was echoed by so many that, unsurprisingly, it quickly sold out, and soon after the resale prices went through the roof.