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Several months have passed since Black Lives Matter protests took cities by storm and businesses pledged to do the hard work of creating more diverse and equitable workplaces. Many large companies took highly visible action: Apple started a partnership with historically Black colleges, while Netflix released an extensive inclusion report on its efforts to fight racism in the entertainment industry.
For small businesses though, developing appropriate policies and initiatives can be more difficult. What we saw is that there were no solutions or places to get information that smaller companies and growing companies could use to help them drive change in their organization, says Travis Montaque, founder and CEO of Holler, a company that creates animated stickers and GIFs for messaging apps.