the most important thing i learned along the way is know who your customers are. we figured out how to build the best rv rental we had to figure out what was important to renters whether it was the travel van, the big class a, so my partner and i spent eight months living in an rv. we lived eight and a half months and went to all the rv parks. this is while you were launching it or after you launched it? this is while we were launching it. sort of like building an airplane and starting off the grand canyon. nobody will tell you anything more important than the person you re trying to market the products to, so we spent thousands of hours listening to the stakeholders, the renters and the owners, and that really informed what would make a great customer user for us on line and off line. that s in the beginning, right, but once you have an