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impact of airlines saying we can start growing again. basically it s supply and demand economics, put more seats into the marketplace. guess what happens snt price of whatever it is start falling in this case air fair. good news for consumers. seth, explain. a lot of us are from this old school mindset of booking out travel pretty far in advance, thinking we re going to get best deal that way. obviously, waiting until the last minute we see them skyrocket. where is the sweet spot now? you re right. people know, if you wait until the last minute, you re going to pay a lot. what not as many people realize is the opposite of that is not exactly true. it s not the people who book many months in advance. the early bird doesn t always get to keep travel ticket. a lot of times it s between a month and two months before you travel that you get the best deal. and, you know, part of that is people do get nervous thinking it s a holiday. it s thanks giving or christmas, i need to book many mo