Impression-Based, Cross-Platform Solution for Linear, Streaming Addressable Now Available in Europe's Largest TV Ad Markets TVSquared today announced the launch of ADvantage XP in the UK and Germany
TVSquared Joins IAB Europe s Transparency & Consent Framework
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy Information Security TVSquared, the global leader in cross-platform TV ad measurement, today announced its approved status as the latest organization to join IAB Europe s Transparency Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement.
The TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU s General Data Protection Regulation (GDPR) and ePrivacy Directive.