It’s not about the cards you’re dealt, but how you play the hand. That would be an accurate depiction of the insurtech industry in Singapore.
Insurance has been a tough nut to crack, especially in the city-state. Singapore is home to one of the highest saturated insurance markets globally – measured by gross written premiums (GWP) as a percentage of per-capita gross domestic product (GDP).
A report by Bain showed incumbents accounted for more than 45 per cent of GWP and annual growth was at 1 per cent for the general insurance market. Furthermore, traditional distribution channels through agents and financial advisors remain the preferred avenue for local consumers to purchase their policies.