carrying on a legacy is a lot of responsibility. but this trio welcomes customers to santa s village seven months a year, whether it feels like christmas outside or not. we call it santa s summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that s how we get away with christmas in july. with attractions like rudy s transit coaster, the reindeer rendezvous and a chance to visit with st. nick himself, marketing a easy. the challenging part of if business is getting family to return for in some cases generations. we need to create an awesome product, something that they love, that they see and want to come back again and again. in order to keep them coming back, we have to keep exceeding their expectations. the fact that jefferson is somewhat isolated means that most of the customers are making the conscious decision to come
it s a lot of responsibility. but this trio welcomes customers to santa s village seven months a year. whether it feels like christmas outside or not. we call it santa s summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that s how we get away with the christmas in july. with attractions like rudy s transit coaster, the reindeer rendezvous and a chance to visit with saint nick himself, marketing is easy. the most challenging part of the business is getting families to return for, in some cases, generations. we need to create an awesome product. something that they love, that they see, and want to come back again and again. and in order to keep them coming back, we have to keep evolving, keep innovating, and keep exceeding their expectations. the fact that jefferson is somewhat isolated means most of the customers are making the conscious decision to come to santa s village. customers are always looking f
might be great. more than six decades later the company s owned by the family s third generation. norman and cecile s grandchildren. it s fun. it can be difficult at times, can be frustrating, but overall it s fun. carrying on a legacy is a lot of responsibility. but this trio welcomes customers to santa s village seven months a year. whether it feels like christmas outside or not. we call it santa s summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that s how we get away with christmas in july. since the theme we keep with as we expand. with attractions like rudy s transit coaster, the reindeer rendezvous, the most challenging part of the business is getting families to return for in some
reporter: more than six decades later the company is owned and operated by the family s third generation. norman and cecile s grandchildren, melanie staley and christian gaynor as well as melanie s husband nick. it s fun at times, sometimes frustrating but overall fun. reporter: this trio welcomes customers to santa s village seven months a year, whether it feels like christmas outside or not. we call it santa s summer home. this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that s how we get away with christmas in july. just the theme that we keep with as we expand. with attractions like rudy s transit coaster, the reindeer rendezvous and a chance to visit with st. nick himself, marketing is easy. the most challenging part of the business is getting families to return for, in some cases, generations. we need to create an awesome
sale. which is where santa s village is today. but he thought an amusement park might be great. more than six decades later the company is owned and operated by the family s third generation. as well as melanie s husband nick. it s fun. it can be difficult at time, frustrating, but overall it s fun. carrying on such a legacy is a lot of responsibility. but this trio welcomes customers to santa s village seven months a year. whether it feels like christmas outside or not. we call it santa s summer home, this is where he comes to warm up from the north pole, take a break from making the toys, visit with the kids. that s how we get away with christmas in july. it s a theme that we keep with as we expand. with attractions like rudy s transit coaster, the reindeer rendezvous and a chance to visit with st. nick marketing is easy. the challenging part is getting