Measuring the most important digital things can be challenging for many hotels because they are often complex and multifaceted, but it is important to try to find ways to measure them accurately and meaningfully to make informed decisions and drive progress. Top of Form
Agile marketing is setting up processes that enable Hotels to create marketing strategies and use tactics that are more responsive to today’s dynamic marketplace.
Digital disruption represents a transformation that is caused by emerging digital technologies and business models. These innovative new technologies and models can impact the value of existing products and services offered in the hotel industry.