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The Peer-Pressure Probe: European Commission To Review Facebook s Acquisition Of Kustomer Following Requests From Member Nations | Vinson & Elkins LLP

To embed, copy and paste the code into your website or blog: On May 12, 2021, the European Commission (“the Commission”) announced that it will review Facebook’s proposed acquisition of customer relationship management (“CRM”) startup, Kustomer. While the deal failed to trigger the Commission’s pre-merger notification thresholds, ten member nations used the established Article 22 referral process to request that the Commission review the transaction and address potential competitive concerns. The Commission’s decision follows its April 2, 2021 announcement that it would review Illumina’s proposed acquisition of GRAIL, another transaction that failed to trigger the Commission’s notification requirements. Together, these cases highlight the Commission’s continued focus on targeting purchases of nascent competitors.

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