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This five-step framework will give structure to your communication.
Written By:
Pam Solberg-Tapper, For the News Tribune | 2:00 pm, Apr. 27, 2021 ×
Pam Solberg-Tapper
Have you ever walked away from a conversation or meeting saying to yourself, “I wish I would have said…” or “It was so clear in my mind. Why didn’t I say it that way?” or “It really didn’t go very well”? You are not alone. Many leaders struggle with being clear, succinct and to the point in their communication. Try this A-P-R-E-S (Audience, Point, Reason, Evidence, Summary) framework to organize your thoughts and speak with clarity.
1. Audience. Who are you talking to and what do they need to know? If you are speaking to employees and peers, you will want to provide more details. If presenting to senior executives, time is limited, so being succinct and factual is crucial.