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Pixalate s Q1 2024 Global Ad Fraud Benchmarks For Connected TV (CTV): $528 Million Spent On Ad Fraud & Invalid Traffic (IVT) Across CTV Platforms Incl

Research into Q1 2024 global invalid traffic (IVT, including ad fraud) in open programmatic CTV advertising reveals a global CTV ad fraud (IVT) rate

United kingdomCity ofUnited statesNasdaq researchAmazon fireInvalid traffic benchmark reportSamsung smartNorth americaOpen programmatic advertisingTraffic benchmark reportMobile webSophisticated invalid traffic

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