According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madison World Chairman Sam Balsara expressed concern about India Inc s focus on quarterly profits. The Indian Premier League (IPL) significantly boosted advertising on Connected TV.
Best Media Info: In the second part of ‘India versus Bharat’ story, marketers point out that brands will need to be ‘innovative’ in leveraging targeting propositions and focus more on regionalisation and verna| In-depth News
Best Media Info: Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. The second part will| In-depth News