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Australian craft cider on track for a boom year in 2021
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Australian craft cider on track for a boom year in 2021
By James Atkinson
1.29pm
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Australian craft cider makers are stepping up efforts to educate drinkers about the difference between their products and ubiquitous mainstream cider brands.
Craft products made purely from Australian-grown fruit comprise about 10 per cent of the cider market, according to Sam Reid, president of industry body Cider Australia.
The Willie Smith s orchard.
The remaining 90 per cent are industrially made ciders produced using powdered apple juice concentrate – often imported from China – that is reconstituted with water and sugar into a sweet, fizzy alcopop-style drink.