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From time to time we are receiving requests from some clients,
particularly those acting as a distributor or a representative, for
filing an application for registration of a trademark in their own
name in respect of the trademarks they are selling and distributing
in Turkey. Whenever we face such a request, our first question is
always:
Have you received permission from the proprietor
of trademark? Some of the clients may even sometimes
show a negative reaction to this question. Because as the
proprietor of the trademark is seated abroad and is probably not
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Imagine successfully building your own brand, taking over half
a decade to accomplish. This will include much more than just a
marketable logo or a well-placed advertisement. Acquiring clients
whilst building trust between the services you provide and your
customers, will be hard work. All this will be of paramount
importance to the brand name and requires substantial capital, a
significant period of time, high level of skill and diligence, but
above all achieving to effectively stand out from the crowd and
differentiate your brand from the competition in the market. It is,