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Royal Mail’s new nationwide doorstep collection service, delivered by its postmen and postwomen, will benefit retailers and consumers alike.
Britain’s postmen and postwomen were among the keyworkers who became everyday heroes during the coronavirus lockdowns, continuing their deliveries through the darkest days of the Covid-19 pandemic. But consumers were not the only ones relying on Royal Mail throughout the upheaval of the past year. Retailers, too – particularly fashion businesses – leant heavily on the courier as a key strategic partner as online orders rocketed.
“For the last 20 years, we’ve experienced a fairly steady increase in the number of parcels being delivered and a steady decrease in the number of letters being delivered,” Nick Landon, chief commercial officer of Royal Mail, tells Drapers. “During the pandemic, there was a huge shift as shopping habits accelerated five or six ye