The company has expedited the process of manufacture in India as the Bureau of Indian Standards (BIS) has mandated that all electric and non-electric toys bear the ISI mark, and toys without an ISI mark are not permitted to be sold in the country. WHP Global is a brand management firm with a portfolio of consumer brands that generate over 6.5 billion USD in retail sales.
The company has expedited the process of manufacture in India as the Bureau of Indian Standards (BIS) has mandated that all electric and non-electric toys bear the ISI mark, and toys without an ISI mark are not permitted to be sold in the country. WHP Global is a brand management firm with a portfolio of consumer brands that generate over 6.5 billion USD in retail sales.
/PRNewswire/ The "Global Toy Market Factbook (2023 Edition): Analysis By Product Type, By Age, Distribution Channel, By Region, By Country: Market Insights.