yeah, that s right. hi. companies feel they have to do something to stay competitive. if they can t offer the big bucks and they have to come up with something pretty unique to keep and recruit talented workers. these perks we re talking about are wide ranging. companies like toy manufacturer mattel, they take pride in their innovative benefit programs. here you ll find everything from on site fitness centers and dry cleaning to pet insurance, even half day fridays year round. the experts tell us other companies use these types of perks to offset heavier work loads, higher health insurance cost asks reduced 401(k) matching. but no matter what the reason, apparently it s good for business. when employees are happy, those companies show up on those top places to work list and i do think perks have a huge are a huge part of really signaling that a company cares about its employees and wants to go out of its way to make sure the employees are engaged.