Lyft, the rideshare firm, has previously temporarily leased space on Main Street during the Sundance Film Festival, one of numerous corporations that typically have a presence on the street during Sundance. The space shown normally is an art gallery. The market for corporate leases, a lucrative side business during Sundance, has collapsed with the festival planning a greatly scaled-back event.
Park Record file photo
Heineken USA during the Sundance Film Festival in January had a spot along Main Street, giving the brand of beer a high-profile marketing opportunity.
Mastercard International, Kia Motors America and Apple were also on Main Street during the 2020 edition of the festival. They were some of the corporate interests that entered into temporary leases along the shopping, dining and entertainment strip, occupying buildings for just a matter of days for the visibility offered by Main Street during Sundance.