Promoted from Financial Times
The FT Investment in Brand Award 2021
In modern marketing, where brands are built step-by-step at every customer touchpoint, consistency is crucial. So The Drum is delighted to have teamed up with the FT once again to recognize the importance of long-term investment and planning to marketing success, as part of The Drum Awards for Marketing 2021.
Nowhere is this emphasis on a sustained approach more important than in establishing and maintaining a brand’s green credentials. So as we look to “build back better” in the wake of the pandemic, this year’s award will celebrate those marketers whose dogged commitment to a persistent strategy has advanced their brand’s ecological credibility and highlighted its environmentally sustainable business model.