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Inflight: Do traditional concessionaires have a role? | Travel Retail Business
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British Airways will continue to offer complimentary refreshments introduced in response to
the pandemic, alongside its new Speedbird Café pre-purchase menu. Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying. This will ensure that customers receive their first choice of meal, while reducing onboard waste
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with
Today
(8 January 2021), British Airways announced it was partnering with British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items. These include signature pies and sandwiches, which can be purchased by the airlineâs Euro Traveller
(short-haul economy) customers.
British Airways will continue offering complimentary refreshments introduced in response to the coronavirus (Covid-19) pandemic.
British Airways believes the new pre-order concept represents a renewed focus on its new short-haul onboard customer experience.
According to British Airways, the pre-order proposition will allow travellers to customise their journey by purchasing food, drink and inflight retail items up to 12 hours before departure. This will ensure customers receive their first-choice meal and that onboard waste is reduced.