newcomers to salem. for every, you know, $1 that s spent by a tourist visitor, that generates $5 to the economy. whether it s by paying for a job or indirect benefits to the community. we know that by having active and vibrant retail stores we re increasing our commercial tax base. these people came here long after this was the witch city to tell us how we should change our city. but i m going to tell you something, if i didn t like the smell of chinese food, i wouldn t move to chinatown. because you can t get away from it. this is the witch city. there s still more ahead on this halloween edition of your business. we ll answer a question from the owner of a funeral home who wants to know how to get customers to spend more. and talk about scary? advice on how your business can avoid tech disasters. in 1966.