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The fully integrated marketing communications campaign includes television, radio, out-of-home, digital, social media and PR
Tourism New Zealand has officially launched a new holiday season – Recharge Season – and is encouraging Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead as part of a new campaign developed by Special Group.
The new season is in response to a recent survey commissioned by Tourism New Zealand that revealed almost half of Kiwis feel that 2020 has impacted their levels of fatigue more than any year in recent memory, and almost a third of New Zealanders finished their summer holidays still feeling worn out.