Tom Jenkins today was invited to join the International Tourism Hall of Heroes. He updated the audience in this podcast on the current situation of European Tourism and shared his views for the future. Tom has been the CEO of the European Tour Operators Associaton (ETOA) for more than 20 years and is based in London, UK.
According to rebuilding.travel host Dr. Peter Tarlow, host of this session, there is now a dual attack by COVID-19 on both health and economic wellbeing. It means that also businesses depending on tourism are faced with answering questions such as Jenkins proposed:
“How do we survive? How to we make tourism work?