European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences
By
On May 14, 2021, 5:04am EDT
The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles.
Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities.
The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the Ryder Cup and select European Tour events until 2031, and see the introduction of innovative new products that enhance the event experience and grow ticketing and premium revenue.