safely and efficiently but also to allow us to be even better drivers. reporter: before taking the wheel of ford, alan mulally was ceo at boeing, so the plane-car comparison is appropriate. ford has pushed its synch and touch wave. it means using some apps on your smartphone while on the car. how seamless do you want it to be? you re outside the car, you re connected. you get in the car, you re connected. i think you want to enhance the driver s ability to use what we re really good at. if you re organizing information and you do it if a way that is natural for us. that s why we adopted consumer electronics approach for the command and control. reporter: but the debate continues. please say a command. reporter: whether these technologies serve as beneficial or detrimental. we are all in a connected world. there are connected devices. people have their mobile phones,