This month’s Bellwether report from the Institute of Practitioners in Advertising (IPA) found CMOs feeling glum. Here, Propeller Group’s Branwell Johnson surveys the agency’s own clients for a perhaps surprising sense of optimism as the year ends.
Many companies that previously allowed employees a degree of freedom regarding where they worked are tightening the reins. Zoom was one of these (something that garnered a slew of mocking headlines) but Publicis Groupe was another. Is there a better way?
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