Why Pamela Jabbour made 26,000 cold calls to start her business, Total Image Group
How to overcome the loneliness of leading a business; and
Why micromanaging in tough times is counterproductive.
Pamela Jabbour founded Total Image Group in 2005, making 100 cold calls a day to potential clients for 12 months before landing a sale.
In this interview with SmartCompany Plus, she discusses the challenges of selling sustainability, how her business weathered the pandemic, her evolving strategies with hiring and firing, and how she’s learnt to trust her gut.
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Total Image Group founder Pamela Jabbour expands beyond work uniforms
By Imogen Bailey | 7 April 2021
Total Image Group founder Pamela Jabbour has expanded her repertoire beyond corporate uniforms, launching a new fashion-focused label Capsule Collection Wardrobe.
The label focuses on timeless pieces that don t go out of style, drawing on the concept of creating a wardrobe based on versatile staple pieces.
Capsule Collection Wardrobe offers pieces that can be worn socially as well as at work, with the current ranges (one and two) featuring a shirt dress, long and short sleeve tees, and three coat styles.
Speaking on the launch, Jabbour said that the label s mission is to disrupt the traditional fashion calendar which is based on seasonal trends and garments.
Total Image Group founder and chief executive officer Pamela Jabbour. Source: supplied.
I remember last March well. After enduring weeks of no sleep, along with panic and anxiety as to what was happening in the world, I decided it was time to buckle up.
We, as a family business, had worked too hard to get to this point to panic and lose everything and more importantly, we had a team of employees and customers who really relied on us.
So, my home library became my war room and COVID-19 was the battle we had to win. I put pen to paper and made a few promises to myself to ensure I stayed on track because I knew what was ahead of me was going to be extremely difficult.