Sonny Angel shortage explained: There just aren t enough pieces available fortune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fortune.com Daily Mail and Mail on Sunday newspapers.
Founded by Japanese toy manufacturer Toru Soeya, Sonny Angels first launched in 2005, but thanks to social media, have witnessed a boom in sales in recent times.
On Medill sophomore Bazil Frueh’s desk, an approximately four-inch cherub in a starfish hat sits next to a collection of books, peering at its owner with wide eyes. His dorm is dotted with these figurines, called Sonny Angels — they hang off his bed, stand by the window and rest on tables. Across campus, students.
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