Phillips
Auctions houses were once only interested in vintage watches, but in recent months consignees have been putting forward, not just modern watches, but the kind of unicorn pieces that either have never-ending waiting lists or have sold out entirely, looking for the best possible return on their rare pieces.
Geneva XIII was the sale that saw the practice go mainstream. A 2019 stainless steel, white-dialed Rolex Daytona sold for CHF 40,320 ($44,800 USD) which is more than three times its list price, while a nearly new 2020 Rolex GMT-Master II with Pepsi bezel more than doubled its list price, selling for CHF 22,680 ($25,200 USD).