This online directory is creating space for Black-owned businesses in Toronto
This online directory is creating space for Black-owned businesses in Toronto
Black Owned Toronto has gone from a popular Instagram account to online directory, business hub and soon a physical store in Scarborough By Richard Trapunski
Kerin John turned the Instagram account Black Owned TO into searchable online directory.
When Kerin John started an Instagram account to highlight local Toronto Black-owned businesses in May of last year, she had no idea how quickly the idea would take off.
Soon after, the Minneapolis police killing of George Floyd reignited a global Black Lives Matter protest movement. As resources circulated online, people started to trade and circulate lists of Black-owned businesses. And John’s weeks-old Black Owned Toronto (@blackowned.to) account exploded with new followers and submissions.