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HIL Limited: CK Birla-promoted HIL acquires pipes brand Topline for Rs 265 crore

HIL Limited acquires Topline brand and four associated companies, expanding their presence in the PVC pipes segment. The acquisition nearly doubles their SKU offerings and provides access to patented technologies. It enhances their brand, presence in government projects, and strengthens their position in the Indian market.

A stand-out product deserves stand out advertising

These days, ads for Topline pipes and water tanks are all the rage. Cleverly thought through as funny as well as entertaining scripts and produced by Media World Films, and aptly marketed across media by Olevea, a 360o communications ad agency, these

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