joining us now, lieutenant commander jeffrey lake, co-founder of topgun on wall street, why the united states military should run corporate america. your argument is very simple. what is it about the way the private sector is interpreting the mission that s wrong? everybody thinks the united states military is about discipline, but what it s really all about is about continued process and improvement. that plan of brief, plan, execute and debrief is really the culture issue. what about those people that think they re doing it, but they don t understand what that means in a way that forces you to understand when you re in the context of military engagement. when in military engagement, you have to execute, but we don t run into straight into military execution.