Taokaenoi bets on Chinese snack attack
published : 12 Jul 2021 at 04:30 Mr Itthipat believes now is the right time to expand in China.
Poor market sentiment caused by Covid-19 is leading Taokaenoi Food & Marketing Plc (TKN), a seaweed snack company, to ramp up its expansion in China to boost sales in the second half this year.
Itthipat Peeradechapan, the chief executive, said the company appointed a new Chinese distributor for its Tao Kae Noi snacks earlier this month for both the traditional and e-commerce channel.
An existing distributor, Top Orion Corporation, still handles Tao Kae Noi snacks in modern retail outlets, he said.