Good morning welcome to squawk alley. With me here at post nine sara eisen, mike santelli, Carl Quintanilla has the day off. We start with amazon prime day. The annual holiday made by amazon set to kick off tonight at 9 00 p. M. Eastern with deals aimed at rewarding prime members and, of course, recruiting new members to the premium option. Just how important is prime to amazon always tricky to get the numbers. Deadria is at amazon hq with some details good morning, deadria. Good morning. Thats right were in the heart of amazons rapidly expanding campus where employees are getting to work gearing up for the big ta. As you know amazon does not disclose the number of prime subscribers but estimates put it between 65 million and 85 million subscribers in the u. S put that in perspective that would be nearly 70 of all u. S. Households and puts it on pace to become more popular than cable tv that has been very Good Business for amazon a recent study found that prime customers spend nearly d