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Carhartt Taps Consumer Data for Personalized Shopping

As brands and retailers look to offer a targeted, relevant consumer journey, Carhartt is using data to boost the omnichannel experience.

Chuck E Cheese CIO: Paid Memberships Boost Opportunities

83% of Consumers Want Personalized Promotions

While most consumers crave personalized merchant offers, PYMNTS Intelligence data shows some age groups are more likely to respond.

Chipotle Taps Targeted Upselling to Personalize Experience

Chipotle Mexican Grill is capitalizing on digital data from its loyalty program to craft targeted marketing campaigns, CEO Brian Niccol tells analysts.

Gen Z Values Non-Monetary Offers From Merchants

Gen Z Values Non-Monetary Offers From Merchants
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