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KFC franchisee KBP Brands, one of the largest and fastest-growing quick-service franchises in the country,  announced it has partnered with Vibes, the technology leader powering seamless mobile brand experiences, to test a SMS and mobile wallet program at 162 participating KBP-owned Kentucky Fried Chicken restaurants in Texas, New York (Buffalo), New Jersey, Oklahoma and Arkansas. This program enables the ability to meet consumers where they are most active: their mobile devices.

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