The CMO50 sum up the impact that was for marketing in 2020
We ask 11 of our CMO50 alumni to share how the COVID-19 crisis has impacted their teams this year You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.
As part of this year’s CMO50 profiling, we asked our alumni to try to summarise the impact of the COVID-19 environment on their marketing teams, both from a cultural as well as operational perspective.
Here, we collect 11 of those perspectives, all of which showcase not only the resiliency and adaptability of our most senior, respective marketing leaders, but also the stellar efforts of their teams to keep going in the face of crisis, adversity, change and challenge.