Creative content group Platform and UK audio producer Listen have entered into a strategic partnership.
The two companies will collaborate on building brands around what they call ambitious 360° programming that spans podcasts, social media and beyond.
With a number of high-profile projects already in the works featuring some of the biggest names in the country, the partnership will open up opportunities for creative talent to build long-term projects in which they share a stake.
Launched in May, the Platform group is the home of ventures including: Wildfire, a social agency specialising in video, content distribution and communications; media technology business Format; and multimedia storytelling company Folding Pocket, whose co-founders include renowned actor James Nesbitt and former England rugby stars Mike Tindall and James Haskell.